Regulators are constantly looking for ways to curb problem gambling, which often results in tighter restrictions on advertising, spending and playing time. It aims to tackle problem gambling by integrating human holograms directly into operator services.
Holography has been a new technology for many years. In the gambling industry, especially slots and games, this is becoming a selling point for operators looking to offer the most in-demand technology.
But in the safer gambling realm, holography may offer a more effective way to intervene when players show signs of harm.
2mee allows individuals affiliated with the operator to record the video that the player sees on the screen while using the platform. This can be used to inform players that they have lost a large amount of money in a short period of time while gambling.
Supplier CEO James Riley emphasizes that the holographic technology provided by 2mee has the potential to promote responsible play.
“Operators will directly contact players who may be at risk with a truly human message and use the emotional engagement it creates to ensure players are happy and healthy at all times. can.”
Developed in collaboration with IBM engineers at the University of York, 2mee is a multifaceted platform technology that personalizes the player experience for each customer, Riley explained.
“2mee allows companies and brands to build empathy with their audiences and harness the power of emotional marketing,” he says. “Anyone can record a message on their smart phone and 2mee will distribute that message to all the operator’s players, his base or her one customer.
“This could be to offer promotions or bonuses, drive engagement by brand ambassadors, or even reach out to players in terms of customer support.”
relationships
Riley believes this personalized alternative can create a more trusting relationship between operators and bettors, fostering an environment where someone can feel more confident asking for help.
“The first part of the equation is that engaging directly with people is tangible, and it creates trust and loyalty,” he says. “It creates a sense of being directly involved with the business or brand.”
He argues that hologram technology creates an unparalleled personal connection, rivaling text-based alternatives.
“But much of the customer relationship management technology is text-based, so it can’t foster the kind of connection that hologram messages between brands and customers do—and the deep connections it provides. is not included.
“Wouldn’t it be better if people showed up and sympathized with me?”
Many businesses will claim that they already have the means to create a personal connection with their customers. Traditional channels such as contacting a player by text or phone, and running his Responsible Gambling campaign in the media have been employed to address problem gambling for quite some time.
But Riley says customers are embracing the 2mee hologram technology, citing partnerships with prominent operators as evidence of that.
“Current customers, such as Sportsbet.io, have over 50% engagement rates with human hologram messages,” says Riley. “Emotional He created a campaign for affiliate giant Racing TV for marketing.
“Instead of having Sky Bet and BetVictor banners, these operators are using brand ambassadors to deliver hologram messages across the RacingTV website. This allows brands to create emotional marketing connections through ambassadors. It gives us a new way to create and use it to drive new customer sign-ups through our affiliate partners.”
promising
According to Riley, the response to 2mee has been positive, with positive feedback from operators and players. That depends on how efficient the company’s technology is, he suggests.
“In terms of reliability, it has proven itself,” he says. “It delivers at scale and delivers empathy at scale.”
But like all emerging technologies, holography’s reliability can be questioned. A popup text box might be considered a depersonalized approach, but it’s definitely safer than deploying a hologram. However, Riley says 2mee is “future-proof” and ready to face current and future challenges.
“There’s really nothing in terms of problems you might face,” he continues. “This is a complete, robust and scalable platform that has been tried and tested by operators and affiliates.
“2mee is future-proofed to help businesses and brands unlock the power of emotional marketing now and for years to come.”
Holography is unique in and of itself, but Riley emphasizes that 2mee’s emotional marketing is an equally unique selling point. He explains that the emotional marketing aspect can work together with 2mee’s responsible gambling feature to drive customer engagement.
“It all comes down to delivering emotional marketing connections, which is a subset of highly marketable marketing,” Riley says. “If we can offer compelling emotional her marketing, our customers are more likely to stay engaged with our betting brands and continue to spend.”
Striking this balance between promoting customer engagement and promoting responsible gambling can be difficult. Riley explains that to achieve this, operators must consider customer well-being first and foremost, adding that emotional marketing can be a key factor in success.
‘they [operators] We need to responsibly market our products and players and sell to customers who know and can access sportsbooks and casinos,” he says. and by sending direct messages to specific player segments.”
In a crowded and competitive market like the US, Riley believes operators need to hone their uniqueness, citing local sports stars in major states as examples. 2mee’s technology, on the other hand, allows Operator Ambassadors to be placed directly within the betting experience.
“Brands need to listen above and beyond the hype of their competitors, some of whom have multi-million dollar marketing budgets that not everyone can compete with,” says Riley. says. “Operators must be able to retain existing customers as well as attract new players in order to achieve a sustainable return on investment from their marketing spend.
“The nature of the state-by-state market means that local campaigns are important, as well as leveraging the power of state sports stars and celebrities. increase.”
The position of hologram technology in the betting industry is not clearly defined. But methods used to reinforce pre-existing emotional attachments, such as connecting with sports teams or match results, are yielding promising results.More use of holograms to promote responsible gambling and if it can create a personal connection between customers and operators, it can become an indispensable tool in the field of social responsibility.
