Cincinnati Bengals, an Ohio-based National Football League (NFL) franchise, has partnered with bookmaker Betfred’s Betfred USA division.
Under a multi-year contract, Betfred will be the team’s official sports betting partner.
This partnership also includes activations, promotions and free gaming opportunities for various fan engagements.
Betfred will release a mobile sports betting app in Ohio awaiting appropriate licensing and regulatory approval. The US state plans to open a legal sports betting market on January 1, 2023.
Earlier this week, Bengals became the first professional sports team to apply for and submit a sports betting license in Ohio. If the franchise secures a license, it will become the owner of a Type A sports game and will be able to offer online products.
“Bengals continues to look for exciting new ways to improve the fan experience, and this partnership offers additional opportunities to interact with fans,” said Brian, Vice President and Chief Marketing Officer of Bengals.・ Sell’s states. “We look forward to working with Betfred to create fun, fan-focused activations that will boost the excitement of Game Day.”
Mark Stebbings, Chief Operating Officer of Betfred Group, said:
“Bengals is the premier franchise with a passionate fan base and a history of innovation in line with our brand. Interact with fans throughout the state by introducing unique betting promotions and content to fans throughout the year. I’m looking forward to what I can do. “
