Caesars Entertainment has entered into a multi-year partnership with Memphis Grizzlies, a National Basketball Association franchise.
Under the deal, the operator’s Caesars Sportsbook brand will act as the official sports betting partner of the Tennessee-based team.
The agreement includes game day promotions and the opening of the Caesars Sportsbook Lounge at the main plaza for all events at the team’s FedExForum arena. Fans can place bets via the Caesars Sportsbook mobile app.
Caesars will now have access to official Grizzlies logos and marks, and Caesars Sportsbook will also receive fixed in-game signage within FedExForum, along with other digital and social media, as well as Grizzlies pre- and post-game Present radio broadcasting rights. assets.
Additionally, Caesars Sportsbook customers in Tennessee can now access additional benefits through the Caesars Rewards loyalty program. Players can redeem Tier Credits and Reward Credits for exclusive benefits at Caesars’ portfolio of resorts and partnerships, including free or discounted stays at resorts, trips to Las Vegas, and dining experiences.
“The Memphis Grizzlies are an exciting young NBA team and it’s great to announce this partnership ahead of what will be a very special season for the franchise,” said Chris Holdren, co-president of Caesars Digital.
“Tennessee is an important state to us and is filled with passionate sports fans. This collaboration will allow us to attract more sports fans while offering an unrivaled experience.”
Memphis Grizzlies President Jason Wexler said, “The digital shows, content and features of Caesars Sportsbook and Grind City Media will work together to continue developing best-in-class content for all sports fans. and execution are enhanced.
We also look forward to welcoming fans to the FedEx Forum and the opportunity to visit the newly rebranded Caesars Sportsbook Lounge to watch their favorite sports programs and host private events. ”
