Industry groups have informed iGB affiliates that responsible gambling affiliates have already focused on other standard-raising initiatives prior to yesterday’s confirmation that affiliate licenses are not included in the GB gambling reform whitepaper. ..
RAiG, which increased its membership to 12 last year after the formation of Racing Post, Odds Checker and Better Collective in 2019, announced in June 2020 that “the statutory license or registration system for affiliates operating in the UK gambling market”. I threw support behind me.
But yesterday’s leaked report on the upcoming gambling law whitepaper, published by industry commentator Earnings + More, states that the UK government has “not been convinced by the debate over licensing online affiliates.” I made it clear.
In response, a spokesperson told iGB:
“Despite having been involved with the HM government for this for the past 18 months, I expected this to not be part of a review of gambling legislation. If this is not underway as part of the review, We are already working on a broader gambling ecosystem on initiatives to drive sector improvement. “
David Da Silva, CEO of UK super affiliate EasyOdds and a longtime opponent of GB-facing affiliate licensing or registration, told iGB: This news is welcome.
“It’s not surprising that the discussion about affiliate licensing was rejected because it didn’t bring significant benefits to players and operators. In fact, adding unnecessary regulatory burden to small affiliates is an affiliate. It only helps reduce competition in the industry and probably puts players and operators at a disadvantage as well. “
