Paddy Power, owned by Flutter Entertainment, is the new sponsor of the Professional Darts Corporation (PDC) World Darts Championship.
The three-year deal will see the annual event known as the Paddy Power PDC World Darts Championship.
This year’s tournament will take place from December 15th to January 1st at Alexandra Palace in London.
Previous sponsors of this event include William Hill and Ladbrokes.
“This tournament is the ultimate example of where sports and entertainment collide, a combination that we at Paddy Power are naturally drawn to,” said Michelle Spillane, Marketing and Brand Director of Paddy Power.
“Being involved in an iconic sponsorship like the World Darts Championship is very exciting for our brand.
PDC Chief Executive Matt Porter added:
“The World Darts Championship is darts’ flagship event.
