Asia-facing operator W88 has struck a new partnership with English Premier League football club Fulham.
Under this agreement, W88 will be Fulham’s main team partner and sponsor of the club’s shirt front during the 2022-23 season, with its branding appearing on shirts worn by both men’s and women’s teams. increase.
W88 will also be shown throughout the team’s Craven Cottage home on matchdays and through the club’s digital channels.
The operator has a history of major sponsorship deals in the Premier League and has been the main shirt sponsor for Wolverhampton Wanderers, Crystal Palace and Aston Villa in recent seasons. W88 is also the Official Betting Partner of Leicester City.
W88 Business Development Manager Hilly Erich said, “We are proud and excited to partner with Fulham FC, London’s oldest professional football club.” Also, their ardent world during the upcoming season. We look forward to working with the fan base inside and providing innovative content with the club.
“W88 is a brand that stands for integrity, trust and excellence, following in its global footsteps, and actively promoting responsible gaming.”
John Don Caloris, Fulham’s Sales Director, said: This deal brings significant revenue to support our commercial objectives and allows us to compete in challenging and exciting Premier League campaigns. “
The new deal was made amid uncertainties about the future of gambling partnerships in the Premier League. Later this week, shareholders will vote on whether to end their gambling sponsorship in the league.
Currently, the league’s ‘Big Six’ clubs (Arsenal, Chelsea, Liverpool, Manchester City, Manchester United, Tottenham) do not have gambling sponsorships. But half of the other teams in England’s top tier do.
Big Step, a campaign aimed at ending all gambling advertising and sponsorship in football, issued an open letter calling for the end of such a partnership in the Premier League, questioning the possibility of self-regulation. I have stated.
However, he also emphasized that the purpose is not to ban the existence of gambling in soccer, but also to reduce the existence of gambling in advertising.
