Sportradar, a sports data analytics and technology business, has announced that CONMEBOL, the governing body for South American football, has selected the company as its new betting data rights partner.
As a result of the competitive bidding process, Sportradar in Conmebol Exclusive audiovisual and betting data rights partner.
The multi-year deal includes worldwide rights to CONMEBOL’s three football competitions: Copa Libertadores, Recopa Sudamericana and Copa Sudamericana. Under the terms of the contract, the rights are valid for the next four seasons.
Sportradar and CONMEBOL Strengthen Relationship
CONMEBOL Secretary General José Astigarraga said the organization was “delighted” to strengthen its relationship with Sportradar.
“With over 60 years of history, we are confident that the prestigious CONMEBOL club tournament will be a great showcase for getting closer to the true fans of South American football,” he added.
Sportradar has provided compliance and risk services to CONMEBOL through its information research division. These include eligibility verification for senior members of the federation and its member associations.
“We are delighted that Sportradar has been chosen as an official partner to support South America’s most historic club tournament,” added Carsten Koerl, CEO of Sportradar.
“South American football has one of the most passionate fanbases in the world and we look forward to working closely with the federation to support their success.”
Genius wins Premier League data rights
In June, Sportradar competitor Genius announced that it had agreed to extend its exclusive 2019 contract with Football DataCo, which manages the data rights for the Premier League.
With the deal, which sees Genius extending its official partnership through 2025, the two companies are breaking new ground when it comes to supplier data tracking products.
In 2020, Sportradar decided to take legal action against Genius, alleging that the deal violated UK and EU competition law.
The two companies resolved the dispute in 2022, with Genius out of court agreeing to grant Sportradar sublicensed access to the delayed secondary feed.
