Rush Street Interactive (RSI) has announced that it will launch a RushBet online casino and sportsbook in Mexico in partnership with media conglomerate Grupo Multimedios.
Under a 25-year contract, RSI will operate both online casinos and sportsbooks nationwide using an online gambling license owned by a subsidiary of Mexico-based Grupo Multimedios.
The new partnership will also allow RSI to leverage Grupo Multimedios’ media assets and distribution channels to integrate promotions and content.
The RushBet.mx website and its accompanying RushBet mobile application give players over the age of 18 in Mexico access to a selection of online casino games, including over 350 slots and table games.
Players can also bet on a wide range of major sporting events, including Club Soccer’s Mexico Liga MX Top Division, North American National Football League, Major League Baseball, and National Basketball Association.
The RSI was the first US operator to launch a Latin American regulated online sportsbook when it launched RushBet.co in Colombia in 2018. With the latest launch, the RSI will also be the first US-based gambling business to operate in Mexico.
Richard Schwartz, Chief Executive Officer of the RSI, said:
“Grupo Multimedios is one of Mexico’s most respected media companies and a great partner for launching and accelerating our online gaming business in Mexico.
“Mexico represents an attractive market opportunity with a population of over 130 million. Combined with Colombia’s population of 50 million, this new market significantly expands RSI offerings in Latin America. increase.”
Angel Cong, Co-Chief Executive Officer of Grupo Multimedios, said: The RSI has proven successful in the online casino and sportsbook markets of North America and Colombia, and together leverages media assets to achieve the same in Mexico.
“Our goal is to work with the RSI to create the best and most reliable online casino and sports betting experience in the Mexican market.”
