Gaming Innovation Group (GiG) helped launch Boldt Group brand Bplay in Mendoza, Argentina.
Bplay initially launched a service offering games on GiG’s B2B platform. An online sportsbook will be added to this in the third quarter.
The launch will be the fifth Argentinian jurisdiction Boldt Group has partnered with GiG. Both parties were already active in Buenos Aires, Santa Fe, Entre Rios and the City of Buenos Aires.
“Bplay will continue to deliver the best gaming experience to our Latin American customers,” said José Del Pino, Boldt Group Business Unit Manager. “This will not only lead to the launch of new licenses incorporating new great games and products, but also increased user satisfaction.”
The rollout also means that GiG is now regulated in 30 markets worldwide, with another 7 in development.
GiG Commercial Director David Bonnefous Saavedra added: “Our excellent relationship with Boldt Group and the continued expansion of our original agreement underscore the strength of our platform, technology and managed services and his team.
“We are well positioned to support our partners’ growth aspirations. We understand where those opportunities lie and ensure that their expectations are not only met but exceeded.
“We believe this ability to provide localized and personalized services to Tier 1 operators like Bplay positions GiG as a market leader in the B2B space.”
