iGB Live! 2022 sets new attendance record – Marketing & affiliates

iGB live! In 2022, Amsterdam RAI attracted 5,022 industry experts and set a new attendance record.

This number is iGB Live! Represents a 7% increase from the previous best of 4,694 set in 2019 and a 31% increase in 2021. It was the first major face-to-face gaming event under the influence of Covid-19.

Looking back at the event, Portfolio Director Naomi Burton said: It shows the participants’ willingness to recommend the event to the network. “

“It’s clear that 32% of marketing and communication investments have succeeded in reaching new audiences with iGB Live. For the first time, 12% represent start-ups and 8% are unfamiliar with the game. , 26% do business in the United States. “

iGB Live! Disassemble the components of. She states: “Our strategy to provide a showfloor that represents the entire gaming ecosystem is underpinned by the opportunity to network with the industry and generate leads, along with a content-rich program of business-centric learning and related show features. It proved to be successful. “

“These are exciting times for iGB Live. Brands that continue to grow in size and reputation.” IGB Live! The 2022 edition featured 190 sponsors and exhibitors occupying 4,500 square meters, an online slot and functional area dedicated to esports phenomena, a powerful conference program with 46 speakers, and two detailed master classes.

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