French operator Française des Jeux (FDJ) has agreed that Parions Sportenligne and the Parions Sportpoint de vente sports betting brand will be partners in the French League 1 football club Paris-Saint-Germain (PSG).
The three-year contract lasts until 2025, designating both betting brands as team premium partners.
The two brands will benefit from visibility not only within the club’s Parc des Princes home stadium, but also on the club’s website and mobile app.
ParionsSport en ligne promotes the odds of PSG matches and posts exclusive content via social media. Meanwhile, ParionsSport point de vente activates partnerships across France through partner distributors and bets on carefully selected matches from within and around the stadium.
In addition, FDJ will launch campaigns to promote both sports integrity and responsible gambling with the aim of preventing excessive underage betting.
“FDJ is a leading player in the sports betting industry, sharing ambitions for top-level performance, both of which are committed to social responsibility,” said Mark Arm, Chief Partnership Officer at PSG. Strong says.
“Together, we expose our fans to more innovative experiences than ever, while ensuring that they promote ethical and responsible sports betting.”
Richard Courtis, Chief Executive Officer of the FDJ Sports Betting Unit, said:
“Responsibly and enthusiastically revitalize this partnership to reach the entire PSG and betting community.”
The link-up begins this week with FDJ announcing that it has entered into exclusive negotiations with POS and payment providers Aleda for purchase.
Operators said the planned acquisition was part of FDJ’s payment and service business development strategy. FDJ also said the acquisition would strengthen its commitment to sellers by helping them manage their retailers.
