Affiliate giant Better Collective has entered into a sports betting content partnership with German multi-channel sports platform Sport1.
The partnership will start this month and will be co-branded with Wettbasis, a Better Collective brand and part of the group that contributes all content to the Sport1.de website.
Better Collective said the new deal will give the group an additional marketing channel to operate, market and manage customer touch points to betting operators in the German market.
We know that our colleagues at Wettbasis.com are working hard to prepare engaging and engaging content for the Bundesliga season. Better Collective co-founder and CEO Jesper Søgaard said:
Matthias Kirschenhofer, Managing Director of Sport1, adds: Together, we are entering a rapidly growing and economically interesting market.
“Our new offer and Better Collective’s innovative tools will give sports betting fans engaging content on digital platforms to increase betting success.”
