Lottery Keno in IGaming: Driving $15B Growth by 2027

Market analysis shows the global online lottery Keno sector is set to surpass $15 billion by 2027, reflecting its fast-paced growth. Despite not being new to the market, Keno is undergoing a digital transformation that is reshaping its role in the IGaming industry. Its combination of simplicity, affordability, and strong engagement makes it a reliable choice for both players and operators.

What Is Lottery Keno and Why Players Love It

Lottery Keno is a lottery-style casino game where players select numbers—usually between 1 and 80—and hope they match the results of 20 randomly drawn numbers. Wins depend on the number of “hits” achieved. While the house edge can range from under 4% to over 35%, depending on the operator, players remain attracted to Keno’s simplicity and potential for high payouts from small bets.

Unlike strategy-heavy games, Keno requires no skill—players only need to pick their numbers and wait for the draw. Its fast gameplay, wide betting range, and quick results appeal to both casual and experienced gamblers. Online platforms have further elevated the experience with mobile accessibility, AI-driven personalization, and engaging themed variations, ensuring the game remains fresh and exciting.

Why Operators Favor Offering Keno

For operators, Keno is a cost-efficient and revenue-generating addition to their game portfolios. Unlike live dealer games or slot machines that demand higher resources, Keno relies primarily on number draws, keeping operational complexity low. Its fast-paced nature encourages repeat play and longer session times, translating into higher engagement and stronger retention.

Additionally, its adaptability across desktop, mobile, and in-app platforms enables operators to reach a wider audience. With mobile gaming driving over 70% of player activity, Keno is well-positioned to capture this demand. Features like AI-driven personalization and cross-promotion opportunities also allow operators to boost loyalty and maximize revenue potential.

What’s Driving the Demand for Online Keno

The digital growth of Keno is supported by several major factors:

• Multi-platform, multi-device compatibility ensures players can access Keno anywhere.
• AI-driven personalization keeps gameplay engaging and tailored to individual preferences.
• Mobile dominance—with over 70% of players using smartphones—continues to push Keno’s popularity.

Well-known providers such as QQKeno, TC Gaming, and Funky Games are leading the charge in developing attractive Keno offerings.

Here, METASOFT plays a vital role by working closely with lottery providers to ensure the IGaming experience aligns with player expectations. This collaboration not only supports player retention but also helps operators expand their reach in competitive markets.

Conclusion

Keno may have been around for centuries, but its digital reinvention is what makes it a rising star in IGaming today. With its simple gameplay, mobile-first design, AI personalization, and strong returns for operators, the game is proving to be more than just a lottery—it’s a strategic revenue driver. Supported by innovative providers and industry collaborations, including METASOFT’s work with lottery partners, Keno’s future in the IGaming market looks stronger than ever.

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