888-owned online gaming operator William Hill has announced it will temporarily exit Ontario as it awaits a license to enter the regulated market, but Mr Green will continue to operate in the province. .
In an email to affiliates, it said the “strategic decision” was made after a review period, after which the operator would not accept new registrations in the state until it received approval for the business.
Email was sent via William Hill Letterhead’s Mr Green Affiliate Program. However, a William Hill spokesperson confirmed that the decision applies purely to William Hill.
It also urged affiliates not to send traffic from Ontario to their sites, instead focusing on consumers in other Canadian provinces where operators remain.
Ontario’s regulated igaming market went live in April of this year, following a three-year process that began with the provincial government’s announcement in April 2019.
William Hill’s parent company, 888 Holdings, recently completed its £1.95 billion acquisition of William Hill’s international assets outside the United States from Caesars Entertainment, holding an Ontario license from March 2022 and holding four It went live when the market opened on May 4th.
On the occasion, 888 CEO 888 Itai Pazner commented on the strategic implications of the new market:
“As a group, our focus is on strengthening our presence and customer offerings across key regulated markets. To that end, Ontario represents an attractive long-term growth opportunity for 888. “This is a very strategic milestone for us.”
“As we prepare for launch in the coming weeks, we are excited to bring all of 888’s leading products and games to new audiences across the state and offer players a unique and differentiated experience. I am happy.”
The news comes on the heels of Pasner’s recent announcement in the group’s second quarter earnings call that the company will “streamline” its business brand portfolio following a market review and ultimately We plan to reduce investments in brands with low market potential.
“This gives us the opportunity to put our resources into the most successful brands with the highest growth potential in each market, rather than investing in all brands and all markets,” he said.
