Rush Street Interactive (RSI)’s RushBet has expanded its South American partnership with Spain’s top club football tournament in La Liga.
RushBet will act as LaLiga’s exclusive betting partner across the continent, under a partnership as a partner of the league in Colombia agreed in November 2021.
The deal will run for three seasons and will grant RushBet intellectual property to the top two league divisions of the league. These rights include use of team names, shields, player photos and tournament logos.
RushBet will now also have access to former La Liga players, giving sportsbook customers the chance to participate in exclusive experiences such as meet-and-greets with former players.
Other aspects of the agreement include receiving merchandise such as jerseys and balls distributed by RushBet at special events, and access to special hospitality packages. Additionally, RushBet will work with LaLiga on various social media initiatives.
Oscar Mayo, Executive Director of La Liga, said: “This newly expanded deal will bring La Liga even closer to its fans, allowing them to share in all the excitement and excitement La Liga has to offer. I can.
“As our fans know, we have been playing with passion for years. Now we are able to share all the adrenaline of La Liga with RushBet customers in Colombia and beyond. I am pleased to
RSI Colombia general manager Valentin Bernstein added:
“We are committed to providing RushBet players with top-notch content and quality entertainment, and expanding our partnership with LaLiga will help us achieve these goals.”
