HTH, a gaming and entertainment business for China, has entered into a partnership with Italian Serie A football club Internazionale.
Terms of the deal were not disclosed, but it was confirmed that HTH will become the team’s official regional partner in Asia.
Neither Inter nor HTH have released details of the partnership, despite Italy’s strict ban on gambling sponsorships in football.
Italy completely banned all forms of gambling advertising in the country in January 2019, but transactions made before this date were allowed to run its course.
However, the ban applies only to contracts with Italy, while other clubs such as Juventus and Lazio have sponsorship deals focused on other markets.
However, the ban has drawn significant criticism, with the Italian Football Federation urging the government last August to suspend the ban to help the sport recover financially from the losses it suffered during the pandemic.
Some operators are trying to circumvent this ban and sign deals with Italian clubs. partnered with
Such agreements are made through PlanetPay365’s Payment Services Department, not SKS365’s betting business, and therefore do not violate the gambling advertising ban.
