Gaming Innovation Group (GiG) has revealed that Betsson Group is its first sportsbook partner in Colombia.
In June, GiG announced that its subsidiary Sportnco had signed its first sportsbook deal for Colombia with an unnamed ‘Tier 1’ operator.
GiG has now revealed that it has been working with Betsson in Colombia for the past year. This country is his third regulated market where GiG provides both software and services to this client.
According to GiG, the deal approves of a partnership that began more than 12 months before Betsson completed its acquisition of regional operator Colbet.co in June 2021, moving to GiG’s Sportnco platform shortly thereafter. I agreed.
Besson, who operates both online and retail in Colombia, said using GAN’s player account manager has resulted in a significant increase in its presence in the country over the past year.
“As part of our rebranding in Colombia, we migrated to the GiG platform we use in other markets,” said Andrea Rossi, Betsson’s commercial director for Southern Europe and Latin America.
“We chose GiG because we believe they are the best partner to continue to grow in the Colombian market. We know the platform and its capabilities and have a very good relationship with the team. We have a relationship, and this latest partnership cements that connection.”
Hervé Schlosser, Managing Director of Sportnco, added:
“Both the growing demand for our solutions and our reputation, especially with Besson as a top-notch operator, is a source of great pride for our group and full of hope for the future.”
