Allwyn-owned Camelot UK Lotteries hit £8.19 billion (€9.42 billion/$10.18 billion) in 2022-23 National Lottery turnover driven by record digital sales reported that it did.
The figure for the 12 months to the end of March 2023 was £99.6m higher than in 2021-22 and the second highest annual gross since the National Lottery was launched in 1994.
Draw-based games remain the most popular choice for consumers, with sales reaching £4.74 billion, an increase of £9.19 million on the previous year.
Camelot attributed this to the strong performance of EuroMillions, aided by 30 draws offering jackpots of over £100 million. The lottery also continued to perform steadily despite a decline in “must-win” draws over the period.
Meanwhile, convenience food sales increased by £7.7m year-on-year to £3.45bn. Camelot said this was primarily due to players purchasing Instant Win games as voluntary add-on products to accompany EuroMillions tickets.
Instant sales increased despite declining scratch card sales, which Camelot said was due to changing shopping habits and the continuing challenging retail environment.
digital growth
Breaking down how players purchased products, digital sales increased £274.2m year-on-year to a record £3.609bn. Camelot attributes this to its enticing EuroMillions draw and a number of initiatives, including updates to its national lottery app’s draw-based games.
Mobile remained the channel of choice, with total digital sales across tablets and smartphones at £2.76 billion. The National Lottery app was downloaded 2.5 million times a year and accounted for over 70% of his total mobile sales.
Turning to retail, brick and mortar sales recovered slightly in the second half to reach £4.5 billion for the full year, despite challenging trading conditions.
Camelot continued to invest in and support its retail partners, with in-store standards and rewards programs contributing to increased retailer revenues by awarding around £540,000 in cash incentives to independent retailers over the period. said.
A network of 43,000-strong national lottery retailers also share in sales commissions worth £254.7m, equivalent to around £6,000 per store. Retailers have been paid £7.7bn in commissions since the National Lottery was launched in 1994.
good reason
Looking at player and consumer prize money, it totaled £4.69 billion, an increase of £81.7 million on the previous year and the second highest ever. The National Lottery has created 382 new millionaires in the process. This equates to more than 1 he per day.
Including the unclaimed prizes given to charitable organizations after 180 days, around £1.88 billion was generated for charitable organizations during this period. This brings the total raised since its inception to over £47 billion.
Claire Swindell and Neil Brocklehurst, co-CEOs of Camelot, said: “National Lottery sales rose to their second-highest year-over-year growth, creating nearly 400 millionaires in the process. I’m glad I did,” he said.
“With £36million being raised each week for goodwill projects across the UK and revenue from ticket sales reaching record levels, the National Lottery is helping players and society in a very difficult time. It is clear.
“We have even more exciting plans for the year ahead to ensure that the National Lottery continues to attract people’s attention and bring people together at moments of national significance. We remain committed to providing the National Lottery in a responsible manner.”
Allwin takes the lead
2022-23 will be Camelot’s final year to operate the National Lottery, with Allwyn slated to take control on February 1, 2024.
Earlier this year, Allwyn completed its acquisition of Camelot UK from the Ontario Teachers’ Pension Plan Board (OTPP). The deal covers all of Camelot UK’s operations, including its current right to operate the national lottery until it takes over control next year.
“Last year’s performance demonstrates the National Lottery’s core strength of continuing to serve its legitimate objectives in an environment of stressed consumer spending,” said Allwyn CEO Robert Schwertal. there is,” he said.
“We were delighted to integrate Camelot into the Allwin Group earlier this year and bring their experience and know-how to Allwin UK’s vision for our fourth license.
“As part of the All-Win team, it will be great to work with them on the National Lottery’s success throughout this year and into the next decade, with a firm focus on safe play.”
