BetMGM has expanded its strategic partnership with US-based 24-hour sports betting streaming network SportsGrid.
Under a multi-year agreement, BetMGM’s trading team and experts will provide insights on many SportsGrid programs including Ferrall Coast to Coast, Pro Football Today and In-Game Live Primetime.
BetMGM’s odds and promotions will be featured throughout Feral Coast to Coast, but the content will also appear on other shows broadcast by SportsGrid.
Additionally, SportsGrid’s Principal Professional Football Analyst, Warren Sharp, will provide reporting from MGM Resort properties, including MGM National Harbor in Maryland.
The report will be delivered on SportsGrid’s multimedia content platform, including a video streaming network, website, digital syndication publisher network, and social media properties of both BetMGM and SportsGrid.
The expanded deal builds on the initial strategic partnership announced in February of this year.
SportsGrid Chief Operating Officer Adam Kaplan said:
“By further leveraging SportsGrid’s media-as-a-service model, BetMGM will leverage the scale of the network’s audience and distribution footprint, the integration of top talent like Warren Sharp, and live content production from top MGM Resorts properties. You can make a profit.”
BetMGM Chief Revenue Officer Matt Prevost added:
