Dazn Bet, a new betting venture by streaming giant DAZN, has launched its beta product in the UK.
The streaming business announced the launch of its new betting brand in April. The brand will utilize Pragmatic Play’s technology and will be named Dazn Bet.
Later that month, Dazn announced that Mark Kemp, then CEO of BoyleSports, would lead the new betting brand.
The operator operates under a UK Gambling Commission license held by One Click Limited. One Click operated a number of his B2C brands in the UK, including Casinoland and Royal Slots, before exiting the market earlier this year.
Kemp said Dazn Bet’s ultimate goal is to create a product that fully integrates betting into streaming. The business hopes to integrate news updates, non-fungible tokens, tickets, merchandise, and wagers into its streaming offerings in the near future as well.
“The initial launch of DAZN Bet is the beginning of an exciting journey across media and sports betting, furthering the commitment we have made to energizing watching sports for our fans,” said Kemp. “We are on a mission, whenever possible, to create richer entertainment products that will be integrated over time into Dazn’s everyday destination, the sports business.”
Kemp added that the current “soft launch” is for the Dazn Bet beta only, so it will be a learning experience.
“Even though our entry into this market is a learning phase, our goal is to provide sports fans with a great recreational sports betting product for Dazn’s global sports fan community. start it.”
The foray into the world of betting comes after Dazn hired former Entain CEO Shay Segev as its new CEO last year. In addition to Segev, Dazn has hired a number of his other Entain executives, including Ian Turnbull, to his newly created role of Executive Vice President of Betting and Gaming, and Sandeep Tiku as Chief Technology Officer. did.
