Sports betting operator BetVictor and radio broadcaster TalkSport have partnered to launch a new sports betting brand, TalkSport Bet.
TalkSport Bet integrates BetVictor’s sports betting software with TalkSport’s editorial branding.
The new brand will also be featured in TalkSport show sponsorships, advertising and affiliate partnerships.
Brent Almeida, CCO of BetVictor, said: “TalkSport Bet takes the best of TalkSport Radio and adds a betting experience to give players more ways to enjoy sports and participate in their favorite sporting events.”
“We are committed to creating a safe and enjoyable gambling experience that has everything sports fans want from a betting brand.”
This is BetVictor’s latest white label deal and follows partnerships with Parimatch, Heart Bingo and BildBet (a joint venture with German newspaper Bild).
“TalkSport is the world’s largest sports radio station with a loyal listener community. This partnership demonstrates the power and reach of the talkSPORT brand across its audio and digital properties.
“Along with the potential for on-air commercial partnerships, talkSPORT BET will also allow us to reach our digital audience through creative online activations such as odds integration and betting widgets.”
