Entain has announced a multi-year extension of its community sports investment-based partnership with Trident Leagues, a group of UK non-league football competitions.
The deal extends a partnership that began in December 2020, allowing the Entain Foundation charity to continue supporting the 248 clubs that play in the Isthmian, Northern Premier and Southern Leagues that make up the Trident League.
The Entein Foundation is a grassroots sports investment initiative created to provide financial support for successful league operations during the pandemic and to enable all clubs to engage with their communities and create positive societies. We will actively participate in this scheme through “Pitching In”. impact.
The initiative has expanded over the past two years, with the launch of the Trident Community Fund (TCF) to fund community-based projects through a grant application process for 228 clubs, and the launch of the Pitching In Volunteer Hub, an online portal. Done. Recruit volunteers to fill vacancies in each club.
Since the partnership was launched in December 2020, the TCF has awarded over 65 grants of up to £5,000 to support programs such as enabling underprivileged children to participate in football. Coaching schemes for youth, women and people with disabilities. Community fitness club. First aid and steward training. youth development programs; and mental health support.
The Pitching In Volunteer Hub launched in May of this year, allowing clubs across the Trident League to post volunteer vacancies on an online portal. Supporters can search for opportunities based on a specific club or its location.
Former England international and Wealdstone FC non-league player Stuart Pearce will continue in his role as a pitching-in ambassador as part of the extension.
“This is great news, not just for Trident League pitching, but for football in general. It’s a matter of course,” Pierce said.
“The Trident Community Fund is a great initiative that allows Cubs to really connect with locals, and the Volunteer Hub is a true game changer for promoting volunteerism at the community level.”
Entain CEO Jette Nygaard-Andersen said:
“Through the Entain Foundation, we are committed to making a positive contribution to the grassroots and community sports that play a major role in the lives of our customers.”
Trident League pitchers Nick Robinson of the Isthmian League, Mark Harris of the Northern Premier League and Anthony Hughes of the Southern League also said:
“This is unlike any other sponsorship we have been involved in. The overall focus of this program is how we can help clubs develop and deepen their involvement with their communities. That’s it.”
