Entein has processed 1.5 million online bets on the women’s Euro 2022 national football team competition, revealing that 14% of these bets were made by female customers.
Of the bets made across Entein’s brands, 46% came from punters in the UK, ahead of 22% by German customers and 16% by Brazilian customers.
Notably in the UK, Ladbrokes and Coral saw a fivefold increase in total bets in the tournament leading up to the semi-finals compared to Women’s Euro 2017. Entain also recorded a 6x increase. at bets made by women.
Almost 60% of outright bets from the UK are for the host country England to win the tournament, and this number is the same for outright bets from Germany.
England will face Germany in the final at Wembley Stadium on 31 July. His 72% of betting was on Ladbrokes Digital UK, with England winning the match within her 90 minutes.
Entain sees higher betting rates for women’s euros in 2022, with 61% more online bets on the 2021-22 Women’s Uefa Champions League than comparable figures for the 2019-20 tournament said it would take place amid an increase in betting on women’s football. ..
The 2021-22 Women’s FA Cup won 130% more online bets than the 2019-20 event, but the two tournaments also saw women’s bets increase by 79% and 212%, respectively, in the same time frame.
“Women’s football has grown tremendously in recent years and has created an incredible amount of attention to the sport,” said Julie Dollman, managing director of digital for Entain’s UK and Ireland. Stated. “This is reflected in betting on women’s soccer games, which are growing at similar seismic rates, especially among female customers.
“At Enten, we are perfectly positioned to the bench strength of a global sports brand to give fans an exciting experience and bring them closer to the action. I’m really excited to see what lies beyond the sport.”
Earlier this month, Entein was named one of many leading industry groups and companies that have joined forces to conduct a long-term study exploring the growth of women’s sport.
Entain will collaborate with Stats Perform, the International Betting Integrity Association and the All-In Diversity Project at the German Sport University Cologne to conduct the survey.
This initiative focuses on the link between the popularity of women’s sports, betting on women’s sports and the increase in women’s sports bettors.
