Online game supplier and content aggregator iSoftBet has entered the Buenos Aires market through a new partnership between Argentine operator Upline and its Jugadon online brand.
Under the agreement, Jugadon customers will be able to play iSoftbet games such as Gold Digger, Hot Spins, Majestic Megaway and Western Gold Megaway.
The partnership took place last November after iSoftBet was certified by Loteria de la Ciudad de Buenos Aires (Lotba) to do business in the market.
“Thanks to Jugadon, we have found a partner who is not only in line with our values, but also very supportive in planning our debut in Argentina,” said Lars Kollind, Head of Business Development at iSoftBet. Says.
“As we continue our mission to provide great gaming products and experiences, we are pleased to offer the best performing products that will attract all types of players to the operator’s local player base.”
Last month, it was revealed that International Game Technology reached a final agreement to buy iSoftBet for approximately € 160.0 million (£ 136.3 million / $ 166.1 million) in cash.
According to IGT, the acquisition will double the IGT PlayDigital content library to approximately 225 games, providing a unique game aggregation platform for distributing third-party games, as well as data-driven promotional and user engagement tools. ..
The IGT said it expects the deal to close during the second quarter of 2022, provided that customary closing conditions are met.
